Strategic Marketing for Nonprofit Organizations 7th Edition (Eastern Economy Edition) by Alan R. Anreason, Philip Kotler
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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.From reader reviews:
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